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In this episode of The HR L&D Podcast, host Nick Day sits down with Bryan Adams, CEO of HappyDance and a leading authority on employer branding. Bryan, co-author of Give & Get Employer Branding, shares groundbreaking insights on how organizations can craft a compelling Employer Value Proposition (EVP) that not only attracts but also retains the right talent.

What You’ll Learn in This Episode:

- What is an EVP? (And why every company already has one—even if they haven’t designed it!)

- The Give & Get approach: How to build a two-way value exchange that resonates with employees

- The biggest mistakes companies make when crafting an EVP (and how to avoid them)

- The role of leadership in employer branding: Why EVP must start at the top

- How storytelling transforms talent attraction and engagement

- The future of employer branding: Trends, technology, and the power of organic content

Key Takeaways from Bryan Adams:

- Transparency and authenticity are key to building trust with employees

- Employer branding is more than just a recruitment tool—it’s a retention strategy

- Storytelling makes your employer brand memorable and impactful

- Employer branding should be treated with the same importance as corporate branding

Don’t forget to like and subscribe for more expert insights on leadership and HR strategies!

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Find your ideal candidate with our job vacancy system: https://jgarecruitment.ck.page/919cf6b9ea

Sign up to the HR L&D Newsletter - https://jgarecruitment.ck.page/23e7b153e7

Connect with Bryan: https://linkedin.com/in/bryanadams1

Connect with Nick Day: https://www.linkedin.com/in/nickday/

Of course, if you are an HR or L&D professional listening to this podcast and you have an HR, HRIS or L&D related vacancy that you would love some specialist HR recruitment support with – please also get in touch with me! I would love to help show you what a great HR recruitment experience feels like! You can reach out to me directly at nick@jgarecruitment.com or give me a call – 01727800377.

Thanks for listening folks – I look forward to bringing you the next episode of the HR L&D Podcast real soon!

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(00:00 ) Introduction to Bryan Adams & Employer Branding

(03:15 ) What Human Resources Means to Bryan Adams

(04:08 ) What is an EVP & Why Does It Matter?

(05:48 ) The Benefits of Employer Branding & Culture Alignment

(07:50 ) How to Create an EVP That Works for Your Company

(10:45 ) Why EVP is Essential for Employee Retention

(12:13 ) The Give & Get Approach to Employer Branding

(16:49 ) The Cost of Misaligned Employer Branding

(19:12 ) The Power of Storytelling in Talent Attraction

(27:33 ) How Inclusion & DEI Should Be Reflected in Employer Branding

(30:52 ) The Biggest Mistakes in EVP Development

(34:20 ) Optimizing Career Pages & Hiring Journeys

(38:43 ) Should Companies Disclose Salaries in Job Listings?

(40:26 ) The Future of Employer Branding: Key Trends & Insights